I shouldn't tell people what to do
These two videos completely changed the type of content I produce. Key takeaway: I shouldn't tell people what to do, I should only share what I do.
These two YouTube videos by Alex Hormozi were incredibly insightful for me.
The key takeaways for me for the "1 million followers in 6 months" video are:
- Accomplish something, then share how I did it. Never tell people what to do. (Especially if I haven't done it - pointing at all the business gurus out there.) No one likes being told what to do. I can only do that if I am an already known expert in that field.
- 10x the amount of content I am are producing. Not only will this 10x the output, but it will also improve my content creating skills. Because let's be honest - in the beginning I suck at making content. I need the practice.
- Document my business journey. How we wished Jeff Bezos and Elon Musk shot vlogs while creating their multi-billion dollar companies. Their insights and experiences would have been invaluable. So while my enterprise may not be as grand, I hope documenting what I do can help the next people live a similar life as me.
Now the next video, "If I wanted to become a millionaire in 2024, this is what I'd do", shared the details of creating a good business. All of it is good content, but the important insights for me right now in my early stage are:
- Focus only on one thing, I can get rich from anything if I am good enough at it. Now this isn't his exact wording, but this is the takeaway that I had. I ought to stop spreading myself so thinly between so many different topics and to just be really good at 1 or 2 things. At this moment I choose content creation and modeling.
- Find a hungry crowd, people who are in pain. The market is the most variable, it changes at a whim. My product, my advertising, everything comes second to the market. I first need to identify a need in the market and address it. To me, that need is for authentic, transparent, and honest content written about entrepreneurship and personal growth. The world doesn't need more online courses, it needs more decent people. No pyramid schemes, get-rich-quick scams.
- Keep things simple. One product, one customer, one advertising means. I tend to get overly excited and see an infinite amount of possibilities. I want to create this and that, and implement this feature or that, or start this second business idea. Calm down Jacob, just focus on one thing. And learn how to do it well.
Lastly, keep up the grind for the long game. It will take time, tremendous time to build a following, expertise, and repour. The work will often see no reward or results, until one day everything comes together and you "become an overnight success."
I hope me sharing resources helps you. Let me know if there's anything else I can do for you.
Warm Regards,
Jacob Pugmire